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• How can you increase your reputation as an “employer of choice”
   by investing in diversity?

• How do you communicate your diversity commitment to the widest
   audience?

• How do you distinguish your diversity brand from your competition?

There is a strong correlation between brand leadership and the presence of an unyielding diversity commitment. Diversity and branding are both highly linked to employee satisfaction, expanding the talent pool, and increasing market share. Forward looking companies are strengthening and promoting their diversity brand by spreading the word about their diversity investments, creating an inclusive work environment where all belong, improving community relations, and enhancing productivity and profitability by creating a "social contract" with their employees and customers.

In this Best Practices Session, diversity leaders and corporate brand experts will outline proven efforts to transform sustainable diversity branding initiatives into important business assets. Join your corporate diversity peers in examining strategies to help you: (1) Offer practical tips, tools, and strategies to develop a positive corporate image and distinguish your diversity brand from your competition; (2) Communicate your diversity commitment to the widest audience; and (3) Increase your reputation as an "employer of choice" by investing in diversity.

Leading companies are using diversity branding to tap the tremendous growth potential that diverse markets represent. Consumers make purchase decisions based on their brand perceptions and expectations of the brand experience. Join Diversity Best Practices in exploring new pathways for enhancing and solidifying your corporate reputation for fairness, inclusion, and opportunity for all.

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