Strengthening Your Diversity Brand header



How can you increase your reputation as an “employer of choice”
   by investing in diversity?


How do you communicate your diversity commitment to the widest
   audience?


How do you distinguish your diversity brand from your competition?


There is a strong correlation between brand leadership and the presence of an unyielding diversity commitment. Diversity and branding are both highly linked to employee satisfaction, expanding the talent pool, and increasing market share. Forward looking companies are strengthening and promoting their diversity brand by spreading the word about their diversity investments, creating an inclusive work environment where all belong, improving community relations, and enhancing productivity and profitability by creating a "social contract" with their employees and customers.

In this Best Practices Session, diversity leaders and corporate brand experts will outline proven efforts to transform sustainable diversity branding initiatives into important business assets. Join your corporate diversity peers in examining strategies to help you: (1) Offer practical tips, tools, and strategies to develop a positive corporate image and distinguish your diversity brand from your competition; (2) Communicate your diversity commitment to the widest audience; and (3) Increase your reputation as an "employer of choice" by investing in diversity.

Leading companies are using diversity branding to tap the tremendous growth potential that diverse markets represent. Consumers make purchase decisions based on their brand perceptions and expectations of the brand experience. Join Diversity Best Practices in exploring new pathways for enhancing and solidifying your corporate reputation for fairness, inclusion, and opportunity for all.




Tuesday, January 29, 2008


Council Meeting Dinner

– by invitation only


Wednesday, January 30, 2008


Registration/Continental Breakfast
8:00 am - 9:00 am
Session: 9:00 am - 4:00 pm


Speakers:
Candi Castleberry-Singleton, Motorola, Inc.
Daryl Herrschaft, Human Rights Campaign
Shari Slate,
Sun Microsystems, Inc.
Carmen Smith, Walt Disney Parks and Resorts
L.H. Whelchel, Young & Rubicam
Anise Wiley-Little, Allstate Insurance Company

Location:
Sun Microsystems, Inc.
10 Network Circle
Menlo Park, California

Recommended Hotel:
Sheraton Palo Alto Hotel
625 El Camino Real
Palo Alto, CA 94307

Special room block rate is $219 (valid until January 15, 2008).
To make your reservation please call the hotel directly at 1-800-325-3535
and refer to “Diversity Best Practices.”

Please note that room availability is limited.

Recommended Airport:
San Francisco International Airport. Sun Microsystems is 30- 45 minutes by cab
($50- $60) from the San Francisco International Airport.

Hosted by:Sun Microsystems logo

Diversity Best Practices
1825 Connecticut Ave., NW • Suite 695 • Washington DC 20009
202.466.8209 • www.diversitybestpractices.com