As Part of Your Member Benefits please join us on:

Thursday, February 21, 2008
4:00 p.m. EST

In the corporate world, the diversity message can get lost in the shuffle. More than ever your company needs a diversity message that is strong, clear and concise. Trying to communicate one message to a diverse audience? Big mistake!

Diversity Best Practices and Best Practices in Corporate Communications (BPCC)* will examine diversity communications in a joint best practices conference call. Join leading diversity champions and communications practitioners in outlining the core concepts of a basic diversity communications strategy, develop key techniques for communicating in a “diversity crisis,” and discover proven tools for enhancing your corporate reputation by building a strong diversity brand.

Join DBP to learn critical skills and strategies for ensuring that your commitment to having a diverse workforce and customer base is not a well-kept secret.

Key areas of focus include:

• Developing a diversity communication strategy
• What is the “value proposition?”
• Communicating the diversity message internally and externally: a step-by-step approach
• Developing a diversity brand and building brand awareness
• Preparing top executives for delivering the diversity message to stakeholders
  

Featured Speakers:

David Kassnoff, Eastman Kodak Company
Joe Santana, Siemens
Donald Fan, Wal-Mart Stores

For questions regarding this Webinar,
please contact Ted Whalen at:
whalen@diversitybestpractices.com

* This Web seminar is being held in partnership with: