Tactics for Integrating D&I Objectives throughout an Organization: Building Key Alliances and New Markets through Digital Media

Event Home

Date:

December 20, 2009

Time:

8:00am - 3:30pm

Location:

Cisco Headquarters

300 East Tasman Drive

San Jose, California

Cisco Systems, Inc.
300 East Tasman Drive
(Building 9, First Floor, Silver Oak & Jordan Conference Rooms)
San Jose, CA 95134

Each day, Diversity and Inclusion (D&I) becomes a bigger part of the business strategy of top companies. Understanding the complex composition of diverse segments of the workforce, marketplace and community is increasingly becoming a key challenge. In today's business environment, digital outlets have grown in importance and allow connecting with your customer needs more than ever. At this Best Practice Session, diversity practitioners will share successful strategies for:
- sustaining D&I initiatives through incorporating these throughout business units
- srowing your talent and market share through digital outlets and
- building key alliances between the CDO and CEO.

Following the Best Practices Session, participants will join an exclusive group of CEOs for our third CEO Roundtable. Both groups will report out findings from their various perspectives. The CEO Roundtable is part of DBP's prestigious CEO Diversity Leadership Initiative. A CEO Report will be issued from the proceedings to all DBP members.

To access the full presentation, DBP members may click here: Best Practice Session PowerPoint

Agenda

Tactics for Integrating D&I Objectives throughout an Organization: Building Key Alliances and New Markets through Digital Media

8:00 am - 9:00 am Registration and Continental Breakfast

8:45 am - 9:00 am Welcome Remarks:
Carol Evans/CEO/Diversity Best Practices
Marilyn Nagel/Chief Diversity Officer/Cisco

Emcee:
Monica Poindexter/ Director, Diversity & Inclusion/ Genentech, Inc

9:00 am - 9:30 am    Keynote: The CEO & CDO Collaboration Relationship
Accomplishing your D&I initiatives and ensure their sustainability requires the buy-in from top leadership. In attempting to move the needle we will hone in on key elements that build a high quality relationship between the Chief Diversity Officer and the CEO - long lasting bonds create culture change.
The two entities can more effectively bring about visionary change to their organization when both recognize as well as respond in a cooperative approach to potential sources of tension as well as opportunities. How do you overcome differences? When stalled what avenues and key alliances can you rely on? What models have Best in Class companies developed that lay a foundation for a solid relationship?

Fred Keeton/ Chief Diversity Officer and Vice President of External Affairs/ Harrah’s Entertainment, Inc.

9:30 am - 11:10 am     The Cisco Example: Why Driving Inclusion and Diversity in a Sales Organization is a Game-Changer
Chuck Robbins shares his thoughts on why he made the move to drive I & D from within sales. As the leader for the Cisco Sales Organization, he sees inclusion as a game changer. By disrupting business as usual, he aims to give Cisco the competitive advantage in leveraging and creating new business opportunities. In this engaging discussion, Chuck will share his perspective on why he made a significant investment in inclusion for his organization, the challenges he’s facing, and how his approach is changing the organization.

Chuck Robbins/ Senior Vice President US Enterprise, Commercial and Canada Markets/ Cisco
Shari Slate/ Senior Director, Inclusion Strategy, US & Canada Sales/Cisco

9:30 am - 10:00 am   Best Practices Conversation
10:00 am - 10:20 am   Question and Answer Session
10:20 am - 10:50 am   Think Tank Session – Join in this roll-up-your sleeves solutions-focused session designed to create “next step” action plan to meet their own needs.

Facilitators:
Ignace Conic/ Vice President of Diversity/ Prudential Financial
Sadaf Parvaiz/ Assistant Director, Americas Inclusiveness/ Ernst & Young LLC
Claire Trimble/ Senior Manager Inclusion Strategy, US & Canada Sales/Cisco

10:50 am – 11:10 am     Report out
11:10 am – 11:30 am    Break
11:30 am - 1:00 pm    Diversity in A Naked World Uncovering your Customer Needs and Growing your Talent and Market Share
In today's business environment, digital outlets have grown in importance. The rapid growth of people utilizing social media demonstrates to what extent opportunities present themselves to our businesses. How do new digital opportunities magnify the full potential of our talent? What visuals reach the global customer? How do visuals translate into market growth? When these areas and forces merge on the digital frontier, more personal information and traits are exposed, more opportunities posed to see the full person, their interests, and their needs.

Moderator: Patrick Vitale/ Director, Corporate Diversity, Inclusion & Engagement/ AAA Northern California Nevada & Utah
Case Study: Jeff Flemings/ Senior Vice President/ Starcom Mediavest Group
Case Study: Rudy Davila/ Director, Employee Communications, West Region/Time Warner Cable

11:30 am - 12:00 pm Best Practice Case Studies
12:00 pm - 12:15 pm Question and Answer Session
12:15 pm - 12:40 pm Think Tank Session - Join in this roll-up-your sleeves solutions-focused session designed to focus on addressing issues related to this session with emphasis on creating “next step” action plan to meet their own needs.

Facilitators:
Carolynn Brooks/ Chief Diversity Officer/ OfficeMax
Joe Husman/ National Manager of Inclusion and Diversity/ Toyota North America
Kay Iwata/ Founder and President/ Iwata Associates
Donna Lee/ Director of Inclusiveness and Flexibility/Ernst and Young LLP

12:40 pm – 1:00 pm    Report out

1:00 pm – 2:00 pm    Networking Lunch

2:15 pm - 3:30 pm    Joint Report Out Between the CEOs and Session Participants
Leading CEOs join the participants to discuss various findings and perspectives. This is an interactive exchange designed to continuously build strong ties between the CEO and diversity practitioner.

Agenda subject to change