LONDON--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, as part of its support of the Paralympic Games today announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities. The grant is part of the company’s donation to the United States Olympic Committee’s (USOC) P&G|Team USA Youth Sports Fund, which provides broader access to youth sports programs in the United States.
P&G is also supporting moms of U.S. Paralympians through the “Thank you, Mom” gift of a $1,000 Visa reward card to help offset the travel costs of athletes’ families to the London 2012 Paralympic Games, as well as beauty services from P&G brands including Pantene® and CoverGirl® for moms and families of U.S. Paralympians while in London.
“The story of raising a Paralympic athlete is so inspirational to us. Every family has a story about the obstacles they have overcome in raising a world-class athlete,” said Jodi Allen, P&G Vice President – North America, and herself a mother of four, at a luncheon in London for Paralympian families. “We’ve heard time and time again from moms of kids with a physical disability that all they want is for their kids to have the same opportunities others get. And this includes having better access to community sports programs. After listening to these parents, we’ve decided to help.”
The grant consists of support for both The United States Association of Blind Athletes (USABA) and US Club Sitting Volleyball. The USABA grant will go toward the organization’s “Sport 4 All” initiative, which provides recreational and competitive sport opportunities for youth who are blind and visually impaired. The Sitting Volleyball grant will be used to expand grassroots clinics and to support the first annual sitting volleyball summer camp for disabled youth.
P&G’s support for families of Paralympians in London, in addition to the grants and the gift, includes salon services such as haircuts, styling, make-up treatments and manicures provided by leading P&G brands including Gillette®, Pantene®, CoverGirl® and Clairol®. Athletes will enjoy a similar salon in the Athlete Village, along with a dental clinic with services provided by Crest® and Oral-B®.
“It means so much to the U.S. Paralympic community to have P&G’s support of athlete development, the “Thank you, Mom” gift and the salon services while in London. Our Paralympians have taken different paths than most athletes, but they share a common goal with all Olympians to represent their country on the world stage,” said Charlie Huebner, Chief of Paralympics at the United States Olympic Committee. “There fewer youth sports assets available for physically disabled athletes than non-disabled athletes, so our team is grateful that P&G is taking steps to help ensure there will be generations of future Paralympic athletes.”
“Mallory was a competitive swimmer from the age of seven and after her spinal cord injury, she was afraid she would not be able to compete at an elite level again,” said Ann Weggemann, mother of Paralympic swimmer and P&G-sponsored athlete Mallory Weggemann. “P&G’s donation and gift have been an invaluable part of Mallory’s first Paralympic Games experience. I truly believe the support from P&G will encourage young disabled athletes to achieve their full athletic potential and allow them to have their families right alongside to support them.”
P&G is also activating its Paralympic Games partnership with a marketing campaign that includes real-time social media support and public relations efforts. For more information on the company’s efforts, visit www.facebook.com/thankyoumom or http://pg-na.isebox.net/us/pg-donates-50000-to-paralympic-athletic-development.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, visit TeamUSA.org.
Source: Business Wire