Helen Jonsen

Director of Digital Media ,  Diversity Best Practices

Helen Jonsen

Helen Jonsen is Director of Digital Media of Working Mother Media, a division of Bonnier Corporation. Helen has responsibility for overseeing the growth all digital brand extensions and multimedia platforms, inclusive of workingmother.com, diversitybestpractices.com and nafe.com.

Helen came to Working Mother Media from Forbes.com where she was Senior Editor and Executive Producer of the award-winning Forbes.com Video Network, responsible for editorial oversight and the technical team creating daily news and feature production, from studios in New York and Silicon Valley. In addition to interviewing the movers and shakers in the financial world, Helen hosted a weekly segment on life/work issues, called “Forbes.com Balancing Act.”  Among her interviews: Britain’s “First Lady” Cherie Blair, celebrity cook Paula Deen, designer Sigrid Olsen, and Accenture CFO Pamela J. Craig.  As a member of the Forbes senior editorial team, Helen was involved in audience development and all areas of the user experience. as well as all digital brand extensions and multimedia platforms.

Prior to Forbes Helen was a broadcast journalist working most of her years in New York with stints in New England and Australia – behind the scenes and on-camera.  She was most familiar on the air in New York City as a reporter for Fox 5 and WPIX 11; and has been on radio and TV nationally and internationally; and is the voice of many television and video projects.

Helen has also been a media consultant and is known as a public speaker on life-work balance, women’s leadership, and communications tools for women. Published in a variety of media and the author of several books related to Australia and the English language, Helen is a Fordham graduate with a BA in communications/journalism.