The Weber Shandwick team offers a broad range of marketing disciplines including public relations, entertainment marketing, and new media strategy to execute integrated media campaigns that build advocacy and deepen the brand experience.
With more than 15 years of entertainment marketing and public affairs experience, Kevin Hooks leads Weber Shandwick’s Integrated Marketing practice. This specialty practice seeks to build relationships between brands and consumers through the allure of entertainment and social media. Optimizing his extremely diverse background, Kevin successfully established strategic marketing partnerships for Warner Brothers, CBS, Showtime Networks, Paramount and BET. He has also managed the on-screen marketing initiatives for Lexus, UPS, Motorola, Proctor & Gamble, Campbell’s Soup Company, Evian, Bombay Sapphire and many others.
Before joining Weber Shandwick, Kevin was Vice President/General Manager of UPP Entertainment Marketing where he managed all day-to-day operations. Previously, Kevin managed the African-American gifting portfolio for State Farm Insurance Companies. During his tenure he established partnerships with NAACP, National Urban League (NUL), National Black Child Development Institute (NBCDI), The National Association for Black County Officials (NABCO), The Bayou Classic and many others.
Kevin is active in the community and has served on boards for organizations including the National Urban League, National Association African American Athletes, NABCO’s Business Roundtable, and the NAACP Business Advisory Board. He received his BA in Communications from Missouri Southern State University.