Samantha (Sam) Taylor founded Reputation Dynamics to provide reputation management, marketing, business development and corporate responsibility (CR) advisory services for both for and not-for-profit/NGO companies. Most recently as chief marketing officer of GMHC, the nation’s oldest non-profit HIV/AIDS prevention, treatment and care services provider, she spearheaded a once-in-27-year rebranding initiative in 2009. Sam brings nearly 15 years of experience in the business-to-consumer and business-to-business sectors. Her key areas of expertise include brand development and positioning, integrated marketing plan development, cause evaluation and alignment, marketplace assessments, as well as strategic partnerships and alliances. Diverse industry experience includes healthcare, lifestyle, professional and financial services in target markets including the US, Europe and Africa. An advocate and speaker of ‘Doing Good in Society,’ she consults with a diverse range of companies and individuals who are about to start, or currently engaged in, developing sustainable social, economic and environmental program initiatives. Key social and humanitarian issues include HIV/AIDS, poverty, environmental, workplace development and education.
