WOW! Facts provides diversity practitioners, human resource professionals, marketing executives, journalists and others with a wealth of facts and figures about key U.S. demographic populations, including the country's racial and ethnic minority groups, women, people with disabilities, religious populations, veterans, the gay, lesbian, bisexual and transgender community and seniors. New in this 11th edition of WOW! Facts, each chapter offers a listing of holidays and observances of importance to each respective demographic category. WOW! Facts is an invaluable, one-stop resource of hard-hitting diversity data that helps prove the business case of diversity and dramatically showcases demographic changes leading to new opportunities in emerging markets.